Become a Specialist:
Here is the problem - our industry has not equipped you as a hairstylist to know how to help your client EMBRACE their hair - it has taught you how to FIX their hair (there is a huge difference) and clients no longer want that.
Frustration
There is nothing worse than when your client seems to know more than you do for how to do their hair. YouTube and Instagram - along with website forums and Facebook groups created a challenging time of knowing what to do with your clients hair.
Mindset
Trade shows and industry publications focus on the marketing of tools (curling and flat irons) and products to FIX problem hair with ingredients that actually dry the hair out over time causing it to get worse over time and this creates more frustration for you and your client.
Brands
Brands and manufactures dominate trade shows and advanced education with their advertising dollars that plant seeds of what is hot in the moment. If you want to escape the mindset of what adds to the overwhelm, confusion & frustration - you can - by learning how to be non-brand specific - very much like Consumer Reports - in that you determine what is best for your business as a Specialist.
All The Tools You Need To Become a Specialist:
As a stylist who generalizes in their craft - doing a little bit of everything - can restrict you in your growth and overall income potential. We have seen dramatic increases in business with stylists that specialize in 1-2 areas of their craft.
Curly Hair Artistry is specific in giving you an edge over other trainings in that we focus on you....not a product, trade show or tool - we help YOU to become the best in your region to specialize in wavy/curly hair.
This training will impact other areas of your craft turning it into a form of Artistry that can work with straight hair, hair color and a biggie with retail as clients need and love their products.
This is what being a Specialist is all about:
- Using vocabulary that gives your clients confidence in what you are doing specifically as a Curly Hair Artistry Specialist.
- Not only are you able to perform product application - you can also teach your client how to physically manage their hair for the first time in their life that will transform their esteem and dignity.
- Cutting hair dry on straight hair is one thing - learning how to do a dry cut on curly hair is relearning your brain to not see perfect lines but to see visual balance and your craft expands into a form of Intuitive Cutting that is unique to Curly Hair Artistry.
- If you do have a client that is self taught and knowledgeable about their hair - you can add to their knowledge with other Options & Possibilities that they are not aware of that we teach hairstylist so that you can add to their tool box of how to work with their hair.
- Knowledge of products and ingredients along with symptoms and solutions to problems are available to you to know about from a community of experts that are around the world to support you.
Becoming a Specialist:
Curly Hair Artistry has online courses, live trainings and mentoring that guides you through frustration, assists with a mindset of possibility to serve YOU in becoming a regional specialist that is demand (we have our ownStylist Locator) and a global network that is unique for our industry.
If you are tired of your clients dictating your business, frustrated with not understanding what to do and need help getting out of being a generalist then Curly Hair Artistry is perfect for you.
The button below is for signing up for email updates - the button at the top of this page has more information about Curly Hair Artistry.
We look forward to meeting you in person at a live training or in an online course - either way we are here to help you become a Specialist.